Vol. 3 No. 4

Research Article

Research on the Digital Interpretation and Design of Lingnan Xiangyunsha Intangible Cultural Heritage Technique Empowered by AIGC

Published 2026-07-20

  • Chen Chen
    • ,
  • Yongle Zeng
    • ,
  • Jiapeng li

Chen Chen
Guangdong University of Technology image/svg+xml

Yongle Zeng
Guangdong University of Technology image/svg+xml

Jiapeng li
Guangdong University of Technology image/svg+xml

Abstract

Based on the theory of image narrative, this study focuses on the three value dimensions of the national intangible cultural heritage project, the Xiangyunsha dyeing and finishing technique: ecological foundation, artistic features, and cultural circulation. It constructs a triple semantic narrative axis of "natural symbiosis - craftsmanship - maritime trade" and explores the multimodal digital display design process in a virtual reality (VR) environment. By using AIGC-assisted image generation, 3D modeling, and immersive interaction design, a digital display system for ecological narrative space, craftsmanship narrative content, and trade narrative scenarios is constructed. This dynamic image narrative in a virtual reality environment not only effectively restores the complete process and cultural context of the Xiangyunsha intangible cultural heritage technique but also enhances users' immersive experience and emotional connection to the intangible cultural heritage value, improving the cross-temporal and spatial dissemination power and public recognition of the intangible cultural heritage value. The "image narrative + AIGC generation + VR immersion" digital display design proposed in this study provides an operational and extensible design framework for the digital revitalization of intangible cultural heritage and has theoretical and practical significance for promoting the innovative dissemination and cultural value reconstruction of intangible cultural heritage.

Keywords

Xiangyunsha, Intangible cultural heritage, Image narrative, Virtual reality, Digital display design

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