Vol. 3 No. 1 (2026)

Review Article

Research on the Construction of Tourism Scenarios and the Reshaping of Relationships in Intelligent Media Environments— A Case Study of Short Videos

Published 2026-01-31

  • lina Che
    • ,
  • Chaunggang Li

lina Che
Nanfang College, Guangzhou

Chaunggang Li


Abstract

With the development of mobile internet technology, the communication ecosystem has undergone significant changes, and the tourism industry’s content presentation has gradually shifted from text and images to short videos. This shift has enhanced the efficiency of the tourism supply and demand chain and created an open, interactive, and multi-directional new type of tourism scene for users. This study, based on scene theory and social network theory, explores the production and diffusion process of tourism short videos within the framework of “new media—new scene—new behavior—new impact.” Through case studies and in-depth interviews, the research analyzes the construction of tourism scenes and their reshaping of social relationships.

The study argues that the construction of short video tourism scenes involves three key elements: place, user activities, and space. Furthermore, new behavior patterns emerge through human-computer interaction, driving multi-dimensional interactions between people and landscapes, people and other people, and people and goods. Ultimately, the diffusion of short videos reshapes social relationships at three levels: between individuals, between individuals and scenes, and between scenes and spaces. This process fosters the integration and complementarity of real and virtual spaces.

Keywords

Short videos; Tourism scenarios; Relationship reshaping; Five Forces of Scenario.

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