Vol. 2 No. 10 (2025)

Case Study

A Study on the Pathways of Immersive Technology Empowering the Dissemination of China’s Red-Culture

Published 2025-11-30

  • Fan Yang
    • ,
  • Yanling Wang
    • ,
  • Jie zhang
    • ,
  • Zongye GU
    • ,
  • Hami Lei

Fan Yang
Tianjin Normal University image/svg+xml

Yanling Wang
Tianjin Normal University image/svg+xml

Jie zhang
Tianjin Normal University image/svg+xml

Zongye GU
Tianjin Normal University image/svg+xml

Hami Lei


Abstract

This article analyzes how the immersive technology rejuvenates the dissemination of the revolutionary culture of China, taking the Guizhou Long March Digital Technology Art Museum (Red Ribbon) as an example to follow the dual transformation of the revolutionary culture in terms of narrative approaches and value dimensions in the digital media context. Research shows that the immersive technology transforms static displays into navigable historical sites through virtual scenes and symbolic reconstruction, and transforms the audience from spectators to participants through embodied experiences and interactive narratives. When emotions are triggered by the environment, value cognition crystallizes into self-awareness. This technological intervention does not only innovate dissemination formats, but also creates new trajectories for the reproduction of cultural and social values, providing a reproducible paradigm for sustaining red culture in the new era and crafting its overseas narratives.

Keywords

Immersive technology, Red cultural heritage, Immersive communication

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