From Mediatized Dissemination to Platformized Co Creation: The Transformation of Chinese Opera Audiovisual Representations in the New Media Context
Abstract
As a national treasure of Chinese culture, traditional opera enjoys a long history and rich cultural implications. A survey of its dissemination history reveals that in different times, opera has been combined with different media to facilitate cross-media transmission. In the age of new media, Chinese opera has further shown powerful agency and vitality in accommodating itself to new media environment.This article discusses the audio-visual transformation of Chinese opera in the age of new media. Through analysis of new formats like short videos, live streaming, and streaming archives, this article identifies some important features of current opera dissemination: fragmented content production, interactive ritual space, and cross-dimensional cultural integration. Based on these observations, the article seeks a viable route for the modernisation of opera communication, and offers suggestions for the transmission and protection of intangible cultural heritage.
Keywords
Chinese Opera Dissemination, New Media, Audiovisual Transformation, Intangible Cultural Heritage Protection
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