How Live-Streaming Shopping Features Shape Consumer Purchase Intention in Guangdong Province: The Mediating Role of Customer Perceived Value and the Moderating Role of Anticipated Regret. International Journal of Advanced Science, [S. l.], v. 2, n. 1, 2026. DOI: 10.70731/bqep8h03. Disponível em: https://jandoopress.com/journal/ijas/article/view/249. Acesso em: 16 jun. 2026.